Personal Branding for Lawyers

Personal Branding Strategies for Lawyers

The Canadian Bar Insurance Association (CBIA) is offering tips for lawyers on creating and strengthening their professional and personal brand, says Dawn Marchand, the organization’s vice-president of marketing and direct distribution.

From recent law school graduates to senior partners in established firms, everyone has a brand — essentially it’s what others say about you when you’re not around, she tells

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aabc - 08.02.2017