Yes or no dilemma

Adapting to audience critical when seeking to persuade

Many people are so concerned with getting their point across that they fail to adapt to their audience — and as Dawn Marchand, vice-president of marketing and direct distribution for the Canadian Bar Insurance Association (CBIA) tells The Lawyers Weekly, this is the key to being persuasive.

Marchand explains in the article that there are generally four dominant personality types — analytical, driver, amiable and expressive — and those who wish to persuade need to recognize which one their audience falls into.


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aabc - 30.03.2017